The Coronavirus (COVID-19) pandemic has spiked a market change for the Point-of-Purchase (POP) industry. Recognized brands have started to partner with leading retailers. This is to better serve customers as shopping habits have changed with more consumers trying to minimize exposure and stores needing to increase sales.
Major retailers and brands are partnering to expand product portfolios to increase foot traffic to make up for loss of sales during the shutdown. The goal is to create one stop shops allowing customers to buy all their goods in one visit. As many brands have been impacted and forced to close, the hope is that these partnerships will boost sales. The strategy is to win new and retain customers who may shop at major retailers.
The strategy includes strategically placing POP displays, which are high in demand, to advertise products to encourage buyers to purchase. Whether manufacturing or sending displays to stores to be assembled by employees, Duraco tapes were designed to improve the building process. Unlike traditional fasteners, they can easily be applied to better aid in keeping up with the current demand.
Brands have been impacted by COVID-19 and the holiday season will create shopping challenges too. Several stores have employed capacity limits to shrink the spread of COVID-19. Leadership has executed the decision to develop marketing and holiday promotions sooner than usual this year. To keep people safe while marketing new brands and holiday promotions, POP displays are being highly sourced. The goal is to capitalize on early shopping and reduce the rush over several weeks instead of just a few days.
Altogether these strategies, which include the use of POP displays, will help in keeping sales numbers up while safely reducing in-store crowd sizes to limit the spread of COVID-19. To keep up with market changes, more displays are needed which are created using tape. Duraco tapes are readily available and fully stocked to support brands who are moving into leading retailers like Target and Wal-Mart.
Contact our tape experts to discover the best tapes to utilize in your display production.